Myth #1 – The primary job of the computer guy is simply to keep the computers (and server) running.
As a business owner, you don’t always have time to keep up with the latest technology trends and emerging products that might be an asset to your business. Who should fill this position? In a large corporation, it would be the CIO (Chief Information Officer) or CTO (Chief Technology Officer) who would help determine a vision and roadmap for the use of technology in meeting corporate goals. In your organization, your computer service providers should fill this role. Unfortunately, too many technicians remain largely uninterested in learning about your business goals (or even your business in general!) and feel that their primary capacity is just to keep the computers running smoothly.
Myth #2 – The advanced technology solutions that would really impact our business are out of our price range.
Many would be surprised to discover the powerful solutions that are packaged into software that they already own! Other solutions that may appear to be too costly at first may quickly become more attractive when a cost-benefit analysis is performed against the solution with your specific business model.
Myth #3 – It is less expensive to just hire “Uncle Bob”, a student or a “bargain” computer technician.
It seems these days that everybody dabbles in computers. Sources of seemingly inexpensive computer services range from using college students, computer hobbyists, or even computer technicians who moonlight for extra money. They may (or may not) charge substantially less than professional consultants to accommodate for their learning curve and unfamiliarity with your network. While this may at first seem agreeable to your wallet, consider the following points:
- Your network becomes a test bed of trial and error. Any savings are quickly eaten up by the costs of lost productivity or having to fix problems.
- Professionals who specialize in servicing networks like yours are able to identify and fix problems much more quickly than others. Saving you both time and money.
- Those who are inexperienced with servicing the computer needs of the Small-Business sector are often unaware of popular cost-effective technology solutions that could benefit your business.
- Only professionals keep abreast of the changes (specifically technology improvements) in your industry and become invaluable in helping you make informed decisions that give you the advantage over your competitors.
Myth #4 – Nobody in their right mind would spend “x” amount of dollars on computer services!
Some businesses maintain meager technology budgets while others seem to spend vigorously. Those that maintain a generous technology budget and invest it wisely continue to improve their bottom line and outpace their competitors. Meanwhile, those that have been burned in the past by technology usually look at the “insane” spending and simply dismiss it with the thought that “if we were doing as well as they were, we would be able to afford those luxuries as well.”
Experienced technology professionals can help you determine whether a solution is “too expensive” or whether it will be an investment that will pay for itself many times over. There is no substitute for performing a proper Cost-Benefit Analysis of each business project to help determine which solutions will boost your business. Avoid the consulting firms who are constantly focusing on “the big fish” and simply serving small businesses to regulate cash flow. And certainly, don’t leave the fate of your network in the hands of amateurs or hobbyists. Go with experienced professionals who will focus on your business and get the results you deserve!
Does all of this sound foreign to you?
Sewelltech is here to help you develop and execute a plan. We can help you get the most out of your existing technology, plan for the future and invest in new technology. We can steer you away from flashy distractions that cost more than they’re worth and develop a plan that offers a clear return on your technology investments. We never recommend any technology until we understand your business, your budget, and your priorities.
Contact SEWELLTECH to fix your Apple product or network.
That is what we do best. Sewelltech has been providing solutions for Apple users in the Dallas/Fort Worth Metroplex for over 25 years.
Here are some of the services we offer our clients:
*Apple Authorized Value Added Reseller
*Apple Authorized for warranty and non-warranty work
*Network installation and support
*Certified Apple Technicians
If you’re reading this right now and saying to yourself:
“WOW! You know, it sure would be cool to have my computer fixed right so I can use it to truly do work…” then we’d recommend that you call or contact us right away for a FREE Network Assessment or a FREE One-Hour Consultation to get past these myths and on with improving your business!
CLICK HERE to sign up for your FREE Network Assessment or a Free One-Hour Consultation